Quigo

While Google and Yahoo have been competing to decide which one is better suited to become the top advertising source, Quigo Technologies has stolen some of their business. Quigo prides itself as being an alternative to the giants. Media sites like ESPN.com, FoxNews.com and Cox Newspapers' 17 sites have stopped using Google and Yahoo and signed up with Quigo. Unlike Google and Yahoo, Quigo gives advertisers the list of specific sites where their ads have appeared, and also the opportunity to buy only on specific Web sites or particular pages on those sites. It also allows media company sites like ESPN.com and FoxNews.com a chance to manage their own relationships with advertisers. Quigo Technologies is still far behind in the race of becoming the top ad source though: contextual ads generated $2 billion in revenue last year and about 60% of that money went to Google.