Monday, April 16, 2007

Yahoo and Viacom

Yahoo, the most-visited U.S. website, made an exclusive deal with Viacom to sell search-linked advertising on sites like VH1.com, Nickelodeon.com and 31 other websites. Yahoo will be using its Panama advertising program to pitch the ads and will help market Viacom's websites by offering advertisers a way to target users. This agreement will allow Yahoo to provide a broader range of websites to clients. This will help with their competition with Google. Yahoo and Viacom will share revenue from text links that appear next to search results, articles, and pictures on Viacom's sites. This is a really big deal for Yahoo.

Monday, April 2, 2007

EMI and iTunes

EMI Group said it will begin selling songs online that are free of copy-protection technology through Apple's iTunes Store., but the deal does not include music from The Beatles. The unprotected songs will be sold for $1.29 and are of higher quality than the $.99 songs. Consumers are willing to pay more for music that they will be able to use on any device. EMI is still working on getting The Beatles catalog. Online music sales are expected to increase with the introduction of this deal into the market.