Yahoo and Viacom

Yahoo, the most-visited U.S. website, made an exclusive deal with Viacom to sell search-linked advertising on sites like VH1.com, Nickelodeon.com and 31 other websites. Yahoo will be using its Panama advertising program to pitch the ads and will help market Viacom's websites by offering advertisers a way to target users. This agreement will allow Yahoo to provide a broader range of websites to clients. This will help with their competition with Google. Yahoo and Viacom will share revenue from text links that appear next to search results, articles, and pictures on Viacom's sites. This is a really big deal for Yahoo.