Tuesday, February 20, 2007

Cell Phone Ads

With new technologies galore, traditional advertising is a thing of the past. The newest great idea for ad placement is on cell phones. Cell phones are like a pocket-sized billboard. The phone is now being called "the brand in your hand" because you're never more than a foot away from it. According to industry watchers, the cellphone ad space is predicted to grow. Start-up companies are already being developed to postion themselves as middlemen who bring brands to the screen. There are carriers who are hesitant to turn the cellphone screen into ad space though because of concerns over privacy and consumer patience.

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